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Hands-On with Google Ads

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Course Curriculum

Hands-On with Google Ads

  • Lesson 1 : Introduction to Google Ads
    00:00
  • Lesson 2 : Setting up an Google Ads account & billing
    00:00
  • Lesson 3 : Decoding Ad account’s structure & learning to set up Campaign goals
    00:00
  • Lesson 4 : Breaking down Google Ads match types
    00:00
  • Lesson 5 : Setting up an Ad with Google’s recommended settings
    00:00
  • Lesson 6 : Expanding on Ads functionality with Sitelink extensions
    00:00
  • Lesson 7 : Setting up our 1st display campaign
    00:00
  • Lesson 8 : Introduction to setting up & creation of HTML5 banners
    00:00
  • Lesson 9 : Introducing to Google Ads bidding terms
    00:00
  • Lesson 10 : Cracking down on your competitor’s strategies
    00:00
  • Hands-On with Google Ads Quiz

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Material Includes

  • Hands-On with Google Ads teaches you the fastest method to take your business or product in front of the paying customers. Unlike Facebook Ads, Google’s audience is more focused since people are actively looking for solutions (search intent – you might have heard?), and that’s where you bank your profits from. In this course, we will learn as to how can we consistently send traffic to our landing pages, the effective means of selecting the right keywords, campaigns, bidding strategy, and more.

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  • Decoding Ad account’s structure & learning to set up Campaign goals.
  • Setting up an Ad with Google’s recommended settings, and expanding functionality with Sitelink extensions.
  • Introduction to setting up & creation of HTML5 banners, Google Ads bidding terms, and snooping on competitor strategies.